{"id":3681,"date":"2025-04-17T10:41:20","date_gmt":"2025-04-17T08:41:20","guid":{"rendered":"https:\/\/olalon.com\/manifesto_portfolio\/marebens\/"},"modified":"2025-07-19T18:20:37","modified_gmt":"2025-07-19T16:20:37","slug":"marebens","status":"publish","type":"manifesto_portfolio","link":"https:\/\/olalon.com\/ca\/manifesto_portfolio\/marebens\/","title":{"rendered":"Marebens"},"content":{"rendered":"\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section normal row_padding_top row_padding_bottom\" data-bgcolor=\"#000000\" style=\"text-align:left\">\n<div class=\"wp-block-columns pinned-section is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column scrolling-element left is-layout-flow wp-block-column-is-layout-flow\">\n<iframe loading=\"lazy\" width=\"500\" height=\"888\" src=\"https:\/\/www.youtube.com\/embed\/Lkhs0azZ6u0\" title=\"Branding estrat\u00e8gic per a Merebens\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-column pinned-element right is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-large-font-size\">CONCEPTUALITZACI\u00d3<\/h3>\n\n\n\n<p>Merebens t\u00e9 segell tarragon\u00ed des dels seus or\u00edgens, present a la marca amb l\u2019ic\u00f2nic balc\u00f3 del Mediterrani.<\/p>\n\n\n\n<p class=\"has-opacity\">A l\u2019actualitzaci\u00f3 de la marca volem allunyar-nos de la iconografia cl\u00e0ssica del balc\u00f3 per quedar-nos amb la \u2018M\u2019 de Merebens com a s\u00edmbol principal. Busquem el segell M de Merebens, i ho fem sense perdre del tot l\u2019ess\u00e8ncia tarragonina del balc\u00f3 que, d\u2019una manera menys literal, segueix present a la marca.<\/p>\n\n\n\n<p>En l\u2019estil, evolucionem cap al minimalisme m\u00e9s modern i elegant amb una combinaci\u00f3 de colors i tipografia que encaixa amb una marca renovada que no renuncia a mostrar la solidesa cl\u00e0ssica i l\u2019experi\u00e8ncia de la traject\u00f2ria professional.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section full row_padding_top change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-carousel clapat-slider-wrapper content-slider dark-cursor looped-carousel autocenter has-animation\" data-delay=\"0\"><div class=\"clapat-slider\"><div class=\"clapat-slider-viewport\">\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/04\/MARE-papeleria-corporativa_resultat-scaled.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/04\/Captura-de-Pantalla-2025-04-17-a-las-10.15.27_resultat.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/04\/MARE-logo-stamp-1_resultat-scaled.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/04\/MARE-DIS-mockup-tarjeta_resultat-scaled.webp\" alt=\"\" \/><\/div>\n<\/div><\/div><div class=\"clapat-controls\"><div class=\"clapat-button-next slider-button-next\"><\/div><div class=\"clapat-button-prev slider-button-prev\"><\/div><div class=\"clapat-pagination\"><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-mask-fill block-title\">Identitat visual<\/h3>\n\n\n\n<p class=\"has-opacity\">Marebens mant\u00e9 la seva ess\u00e8ncia tarraconina amb una imatge renovada. Deixem enrere la representaci\u00f3 literal del Balc\u00f3 del Mediterrani per convertir la \u2018M\u2019 en el nou s\u00edmbol de marca. Apostem per un estil m\u00e9s minimalista i elegant, que combina modernitat amb la solidesa i experi\u00e8ncia que defineixen la seva traject\u00f2ria.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_bottom\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"reveal-gallery\"><div class=\"reveal-img\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/04\/Captura-de-Pantalla-2025-04-17-a-las-10.15.58_resultat.webp\" alt=\"\" \/><\/div><div class=\"reveal-img-fixed\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/04\/Captura-de-Pantalla-2025-04-17-a-las-10.16.22_resultat-scaled-e1744878218262.webp\" alt=\"\" \/><\/div><div class=\"reveal-img\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/04\/Captura-de-Pantalla-2025-04-17-a-las-10.16.06_resultat-e1744877853998.webp\" alt=\"\" \/><\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"template":"","portfolio_category":[30],"class_list":["post-3681","manifesto_portfolio","type-manifesto_portfolio","status-publish","hentry","portfolio_category-disseny"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebranding Marebens | Olalon<\/title>\n<meta name=\"description\" content=\"Conceptualitzaci\u00f3 i disseny de la nova identitat corporativa de l\u2019empresa de serveis immobiliaris Marebens.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olalon.com\/ca\/manifesto_portfolio\/marebens\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta 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