{"id":3685,"date":"2024-10-29T13:41:24","date_gmt":"2024-10-29T12:41:24","guid":{"rendered":"https:\/\/olalon.com\/manifesto_portfolio\/rentech\/"},"modified":"2025-09-19T07:52:04","modified_gmt":"2025-09-19T05:52:04","slug":"rentech","status":"publish","type":"manifesto_portfolio","link":"https:\/\/olalon.com\/ca\/manifesto_portfolio\/rentech\/","title":{"rendered":"Rentech"},"content":{"rendered":"\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h2 class=\"wp-block-heading has-text-align-left has-mask-fill block-title\">Naming + branding<\/h2>\n\n\n\n<p class=\"has-text-align-left has-opacity\">Una empresa que fa gesti\u00f3 de bugaderia i renting de tota la roba laboral. Amb un enfocament 100% B2B i un posicionament d\u2019empresa s\u00f2lida, fiable i tecnol\u00f2gicament puntera. <\/p>\n\n\n\n<p class=\"has-text-align-left has-opacity\">Busc\u00e0vem un nom molt identificable al sector industrial, que es caracteritza per jugar amb acr\u00f2nims i anglicismes molt establerts. <\/p>\n\n\n\n<p class=\"has-text-align-left has-opacity\">Un dels elements diferencials de l\u2019empresa \u00e9s precisament el servei de renting de tota la roba laboral. El prefix <strong>rent<\/strong>&#8211; fa refer\u00e8ncia a aquest servei de renting, i a m\u00e9s tamb\u00e9 \u00e9s l\u2019inici de rentar (netejar en catal\u00e0).  <\/p>\n\n\n\n<p class=\"has-text-align-left has-opacity\">La terminaci\u00f3<strong> -tech<\/strong> ens fa refer\u00e8ncia a la tecnologia i a l\u2019enfocament modern de l\u2019empresa.<\/p>\n\n\n\n<p class=\"has-text-align-left has-opacity\">RENTECH \u00e9s un nom f\u00e0cil de recordar, molt identificable amb el sector industrial i amb un enfocament B2B.<\/p>\n\n\n\n<p class=\"has-text-align-left has-opacity\">Amb el baseline l<strong>aundry solutions<\/strong> reforcem els valors i al mateix temps afegim una descripci\u00f3 a la marca.<br\/><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section full row_padding_bottom\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<figure class=\"wp-block-manifesto-gutenberg-parallax-image has-parallax has-parallax-content\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/10\/REN-Web-25_resultat.webp\" alt=\"rentech web olalon\"\/><div class=\"parallax-image-content content-full-width text-align-left\"><div class=\"outer\"><div class=\"inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-mask-fill\">RENTECH, laundry solutions<\/h2>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/figure>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h2 class=\"wp-block-heading has-text-align-left has-mask-fill block-title has-large-font-size\">Branding<\/h2>\n\n\n\n<p class=\"has-text-align-left has-opacity\">Un logotip cl\u00e0ssic fet amb una tipografia personalitzada. La caixa alta ens dona solidesa corporativa, amb una lleugera inclinaci\u00f3 i cantonades arrodonides que transmeten proximitat i modernitat. <\/p>\n\n\n\n<p>Per a la crom\u00e0tica, juguem amb una gamma de blaus, un color molt associat a la tecnologia i l\u2019estabilitat.<\/p>\n\n\n\n<p class=\"has-text-align-left has-opacity\"><\/p>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-pinned-gallery pinned-gallery\">\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/10\/19-1.png\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/10\/20-1.png\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/10\/21-1.png\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/10\/recursos-web-1.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h2 class=\"wp-block-heading has-text-align-left has-mask-fill block-title has-large-font-size\">El web<\/h2>\n\n\n\n<p class=\"has-text-align-left has-opacity\">El web corporatiu fet amb WordPress. Un aparador virtual escalable i autogestionable, amb una jerarquia de continguts clara i ordenada, pensada per posicionar els serveis de manera independent segons el n\u00ednxol al qual van enfocats.<\/p>\n\n\n\n<p>Vam crear tamb\u00e9 tots els continguts de la p\u00e0gina per oferir una experi\u00e8ncia que transmeti la m\u00e0xima credibilitat en l\u2019empresa i porti el visitant a passar a la seg\u00fcent fase de la conversi\u00f3.<\/p>\n<\/div>\n","protected":false},"template":"","portfolio_category":[30,31],"class_list":["post-3685","manifesto_portfolio","type-manifesto_portfolio","status-publish","hentry","portfolio_category-disseny","portfolio_category-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Projecte de marca i disseny web per a la marca de bugaderia industrial Rentech.<\/title>\n<meta name=\"description\" content=\"Bugaderia industrial amb un rebranding efectiu i un disseny web modern. 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