{"id":3695,"date":"2024-10-09T17:14:07","date_gmt":"2024-10-09T15:14:07","guid":{"rendered":"https:\/\/olalon.com\/manifesto_portfolio\/campanya-turisme-de-cambrils\/"},"modified":"2025-07-19T18:39:41","modified_gmt":"2025-07-19T16:39:41","slug":"campanya-turisme-de-cambrils","status":"publish","type":"manifesto_portfolio","link":"https:\/\/olalon.com\/ca\/manifesto_portfolio\/campanya-turisme-de-cambrils\/","title":{"rendered":"Campanya Turisme de Cambrils"},"content":{"rendered":"\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_top change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h2 class=\"wp-block-heading has-text-align-left has-mask-fill block-title\">Concepte<\/h2>\n\n\n\n<p class=\"has-text-align-left has-opacity\">Una campanya gr\u00e0fica per a la promoci\u00f3 tur\u00edstica de Cambrils. La campanya es divideix en 4 creativitats orientades a diferents n\u00ednxols: fam\u00edlies, estiu, gastronomia i gen\u00e8ric. <\/p>\n\n\n\n<p>Cada creativitat est\u00e0 enfocada a destacar la filosofia de slow tourism de Cambrils. Un turisme responsable, amb la filosofia mediterr\u00e0nia m\u00e9s pura.<\/p>\n\n\n\n<p>La conceptualitzaci\u00f3 de la campanya se centra en els moments, aquells que realment t\u2019end\u00fas i que fan que els viatges valguin la pena. Aquests moments queden literalment emmarcats amb la gr\u00e0fica dins de les instant\u00e0nies que representen cada creativitat i representats en un claim minimalista: <strong>Taste, share, enjoy, feel.<\/strong><\/p>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"reveal-gallery\"><div class=\"reveal-img\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/10\/CAmbrils3.webp\" alt=\"\" \/><\/div><div class=\"reveal-img-fixed\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/10\/CAmbrils2.webp\" alt=\"Cambrils publicidad exterior\" \/><\/div><div class=\"reveal-img\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/10\/CAmbrils1.webp\" alt=\"\" \/><\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h2 class=\"wp-block-heading has-text-align-left has-mask-fill\">Adaptacions i proc\u00e9s<\/h2>\n\n\n\n<p class=\"has-text-align-left no-margins\">En una campanya tur\u00edstica, les imatges duen gran part del pes comunicatiu. Les 4 imatges vertebren la campanya, amb adaptacions gr\u00e0fiques en els formats corresponents per a diferents mitjans i canals.<\/p>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-pinned-gallery pinned-gallery\">\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/10\/Diseno-sin-titulo15.png\" alt=\"campa\u00f1a cambrils\" \/><\/div>\n\n\n\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/10\/CAM-Proba1-54_resultat.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/10\/CAM-Proba1-71_resultat.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/10\/CMB-6_resultat.webp\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"template":"","portfolio_category":[32,29],"class_list":["post-3695","manifesto_portfolio","type-manifesto_portfolio","status-publish","hentry","portfolio_category-productora-audiovisual","portfolio_category-publicitat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campanya per a Turisme Cambrils | Olalon<\/title>\n<meta name=\"description\" content=\"Campanya de publicitat per a la promoci\u00f3 tur\u00edstica de Cambrils. Concepte, producci\u00f3 fotogr\u00e0fica i disseny de cartelleria exterior.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olalon.com\/ca\/manifesto_portfolio\/campanya-turisme-de-cambrils\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanya per a Turisme Cambrils | Olalon\" \/>\n<meta property=\"og:description\" content=\"Campanya de publicitat per a la promoci\u00f3 tur\u00edstica de Cambrils. 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