{"id":3736,"date":"2024-09-19T15:14:11","date_gmt":"2024-09-19T13:14:11","guid":{"rendered":"https:\/\/olalon.com\/manifesto_portfolio\/hedonia\/"},"modified":"2025-07-19T19:12:54","modified_gmt":"2025-07-19T17:12:54","slug":"hedonia","status":"publish","type":"manifesto_portfolio","link":"https:\/\/olalon.com\/ca\/manifesto_portfolio\/hedonia\/","title":{"rendered":"Hedonia"},"content":{"rendered":"\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" style=\"text-align: left;\" data-bgcolor=\"#ffffff\"> <\/div>\n\n\n\n<div class=\"wp-block-columns pinned-section is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column scrolling-element left is-layout-flow wp-block-column-is-layout-flow\">\n<iframe loading=\"lazy\" width=\"100%\" height=\"748\" src=\"https:\/\/www.youtube.com\/embed\/WdE9GyMCjLg\" title=\"Per a qu\u00e8 serveix una ag\u00e8ncia de M\u00e0rqueting Online? | Olalon\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-column pinned-element right is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">CONCEPTUALITZACI\u00d3<\/h4>\n\n\n\n<p class=\"has-opacity\">Una marca de burgers que neix a Tarragona i ens demana un branding. Fem una mica d\u2019investigaci\u00f3 i veiem que les primeres refer\u00e8ncies del que pot ser una hamburguesa les trobem a <em><a href=\"https:\/\/es.wikipedia.org\/wiki\/De_re_coquinaria\">De re coquinaria<\/a><\/em>, un receptari que data de l\u2019\u00e8poca de l\u2019imperi Rom\u00e0. <\/p>\n\n\n\n<p>La refer\u00e8ncia estava clara. Agafem les refer\u00e8ncies romanes com a punt de partida, li donem el toc pop propi del fast food contemporani, i li busquem un naming que faci refer\u00e8ncia a l\u2019hedonisme. Aix\u00ed neix HEDONIA, el parad\u00eds del plaer. No \u00e9s aquest tancar els ulls de gust en mossegar una burger la m\u00e0xima representaci\u00f3 de l\u2019hedonisme?   <\/p>\n\n\n\n<p class=\"has-opacity\"><strong>Veni, vidi, burger,<\/strong> el baseline, segueix el mateix relat afegint aquest plus de simpatia a la marca, que es remata amb les descripcions del seu men\u00fa, en qu\u00e8 destaquen l\u2019Ave Cesar (la burger de pollastre, clar), la Bacanal o la Veganum. <\/p>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section full row_padding_top change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-carousel clapat-slider-wrapper content-slider dark-cursor looped-carousel autocenter has-animation\" data-delay=\"0\"><div class=\"clapat-slider\"><div class=\"clapat-slider-viewport\">\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/09\/HEDO.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/09\/Captura-de-Pantalla-2024-09-19-a-les-17.30.19_resultat.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/09\/hedonia-bossa_resultat.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/09\/Captura-de-Pantalla-2024-09-19-a-les-16.56.16_resultat.webp\" alt=\"\" \/><\/div>\n<\/div><\/div><div class=\"clapat-controls\"><div class=\"clapat-button-next slider-button-next\"><\/div><div class=\"clapat-button-prev slider-button-prev\"><\/div><div class=\"clapat-pagination\"><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-mask-fill block-title\">Identitat visual<\/h3>\n\n\n\n<p class=\"has-opacity\">El concepte cl\u00e0ssic ens va portar ja a un estil visual concret al qual nom\u00e9s faltava afegir el component pop propi del menjar r\u00e0pid. Busc\u00e0vem una imatge associada a les cadenes de <em>fast food<\/em>, per\u00f2 alhora amb personalitat pr\u00f2pia. Ens vam quedar amb una marca basada en una tipografia de tall cl\u00e0ssic, amb uns colors saturats i identificatius que s\u2019allunyessin a la vegada dels tons tan utilitzats per les grans marques del sector.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_bottom\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"reveal-gallery\"><div class=\"reveal-img\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/09\/3_resultat.webp\" alt=\"\" \/><\/div><div class=\"reveal-img-fixed\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/09\/2_resultat.webp\" alt=\"\" \/><\/div><div class=\"reveal-img\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/09\/4_resultat.webp\" alt=\"\" \/><\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"template":"","portfolio_category":[30],"class_list":["post-3736","manifesto_portfolio","type-manifesto_portfolio","status-publish","hentry","portfolio_category-disseny"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Naming i branding per a Hedonia | Olalon<\/title>\n<meta name=\"description\" content=\"Conceptualitzaci\u00f3 de naming i disseny d\u2019identitat corporativa per a la marca de smash burgers Hedonia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/olalon.com\/ca\/manifesto_portfolio\/hedonia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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