{"id":3742,"date":"2024-09-19T12:37:53","date_gmt":"2024-09-19T10:37:53","guid":{"rendered":"https:\/\/olalon.com\/manifesto_portfolio\/freshly-cosmetics\/"},"modified":"2025-07-19T19:15:59","modified_gmt":"2025-07-19T17:15:59","slug":"freshly-cosmetics","status":"publish","type":"manifesto_portfolio","link":"https:\/\/olalon.com\/ca\/manifesto_portfolio\/freshly-cosmetics\/","title":{"rendered":"Freshly cosmetics"},"content":{"rendered":"\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_top change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-mask-fill block-title\">Fotografia de producte<\/h3>\n\n\n\n<p class=\"has-opacity\">En aquest projecte, ens vam centrar a capturar l\u2019ess\u00e8ncia visual del producte seguint estrictament el manual de marca, assegurant la coher\u00e8ncia amb la identitat visual establerta. Per aconseguir una presentaci\u00f3 atractiva i distintiva, vam utilitzar fons de colors vius que ressalten les caracter\u00edstiques del producte, creant un entorn visualment harm\u00f2nic i cridaner.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section full change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-carousel clapat-slider-wrapper content-slider dark-cursor looped-carousel autocenter has-animation\" data-delay=\"0\"><div class=\"clapat-slider\"><div class=\"clapat-slider-viewport\">\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/09\/FRESHLY-KIDS-DAILYBATH3-TIFF-2.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/09\/FRESHLY-KIDS-SWEETBODYPACK2-TIFF.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/09\/FRESHLY-KIDS_GEL2_TIFF-1.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/09\/FRESHLY-KIDS-LIFEPACK-TIFF-8.webp\" alt=\"\" \/><\/div>\n<\/div><\/div><div class=\"clapat-controls\"><div class=\"clapat-button-next slider-button-next\"><\/div><div class=\"clapat-button-prev slider-button-prev\"><\/div><div class=\"clapat-pagination\"><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_top change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-mask-fill block-title\">Direcci\u00f3 d\u2019art<\/h3>\n\n\n\n<p class=\"has-opacity\">L\u2019\u00fas d\u2019atrezzo i d\u2019aliments relacionats amb el producte va ser clau per generar una narrativa visual que connect\u00e9s amb el p\u00fablic objectiu, afegint context i valor emocional a la imatge. Cada element va ser acuradament seleccionat per complementar el producte i mantenir l\u2019est\u00e8tica definida per la marca, amb l\u2019objectiu d\u2019oferir una experi\u00e8ncia visual que atregui i inspiri els consumidors.<\/p>\n\n\n\n<p>Aquest enfocament no nom\u00e9s potencia la visibilitat del producte, sin\u00f3 que refor\u00e7a el seu posicionament al mercat, destacant-lo d\u2019una manera que comunica la seva qualitat i prop\u00f2sit.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section normal row_padding_top\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-zoom-gallery zoom-gallery\"><ul class=\"zoom-wrapper-gallery\" data-heightratio=\"0.7\">\n<li class=\"zoom-center\"><div class=\"zoom-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/09\/FRESHLY-KIDS-BODYCREAM2-TIFF-scaled.webp\" alt=\"Fotografia de producto de comestica\" \/><\/div><\/li>\n\n\n\n<li class=\"zoom-center\"><div class=\"zoom-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/09\/FRESHLY-KIDS-SHAMPOO2-TIFF-3.webp\" alt=\"Fotografia de producto de comestica\" \/><\/div><\/li>\n\n\n\n<li class=\"zoom-center\"><div class=\"zoom-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2024\/09\/FRESHLY-KIDS-FACECREAM-TIFF-29.webp\" alt=\"Fotografia de producto de comestica\" \/><\/div><\/li>\n<\/ul><div class=\"zoom-wrapper-thumb\"><\/div><\/div>\n<\/div>\n","protected":false},"template":"","portfolio_category":[32],"class_list":["post-3742","manifesto_portfolio","type-manifesto_portfolio","status-publish","hentry","portfolio_category-productora-audiovisual"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fotografies de producte | Freshly cosmetics | Olalon<\/title>\n<meta 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