{"id":4381,"date":"2025-09-19T14:12:55","date_gmt":"2025-09-19T12:12:55","guid":{"rendered":"https:\/\/olalon.com\/?post_type=manifesto_portfolio&#038;p=4381"},"modified":"2025-09-19T14:12:55","modified_gmt":"2025-09-19T12:12:55","slug":"grafiques-beyco-3","status":"publish","type":"manifesto_portfolio","link":"https:\/\/olalon.com\/ca\/manifesto_portfolio\/grafiques-beyco-3\/","title":{"rendered":"Gr\u00e0fiques Beyco"},"content":{"rendered":"\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h2 class=\"wp-block-heading has-text-align-left has-mask-fill block-title\">Rebranding integral<\/h2>\n\n\n\n<p class=\"has-text-align-left has-opacity\">Gr\u00e0fiques Beyco \u00e9s una empresa familiar de producci\u00f3 d\u2019envasos impresos amb una traject\u00f2ria de m\u00e9s de 30 anys. Amb motiu d\u2019un canvi generacional, la marca vol replantejar el seu branding per oferir una imatge m\u00e9s actualitzada i connectada amb els est\u00e0ndards actuals de comunicaci\u00f3, buscant un canvi integral de look &amp; feel per tornar a connectar amb la seva audi\u00e8ncia.  <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section full\" data-bgcolor=\"#171717\" style=\"text-align:left\">\n<figure class=\"wp-block-manifesto-gutenberg-parallax-image has-parallax has-parallax-content\" data-delay=\"0\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/03\/BEYCO-Ecomerce-048_resultat-scaled.webp\" alt=\"\"\/><div class=\"parallax-image-content content-full-width text-align-left\"><div class=\"outer\"><div class=\"inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-mask-fill\">Un rebranding integral per reconnectar amb l\u2019audi\u00e8ncia<\/h2>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/figure>\n<\/div>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row dark-section normal row_padding_top row_padding_bottom\" data-bgcolor=\"#000000\" style=\"text-align:left\">\n<div class=\"wp-block-columns pinned-section is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column scrolling-element left is-layout-flow wp-block-column-is-layout-flow\">\n<iframe loading=\"lazy\" width=\"100%\" height=\"748\" src=\"https:\/\/www.youtube.com\/embed\/i99LQlracvk\" title=\"\ud83d\udd01 Rebranding per a empresa d\u2019envasos #BEYCO\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-column pinned-element right is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Concepte<\/h3>\n\n\n\n<p class=\"has-opacity has-white-color has-text-color has-link-color wp-elements-cd6d991f721cb00ffa3ff31d44d42173\">Per a aquest rebranding vam buscar actualitzar l\u2019estructura i els elements identificatius de la marca sense fer un canvi radical. Vam prescindir del degradat de fons amb degotall per buscar una iconografia visualment identificativa del sector i actualitzada. Les marques de sangrat s\u00f3n un concepte molt identificatiu del sector. El resultat \u00e9s una marca molt actualitzada que es percep com una gran evoluci\u00f3 del logotip original, per\u00f2 mantenint-ne l\u2019ess\u00e8ncia.   <\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-pinned-gallery pinned-gallery\">\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/03\/beyco-before.webp\" alt=\"gr\u00e1ficas beyco before&amp;after\" \/><\/div>\n\n\n\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/03\/32_resultat.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/03\/28_resultat.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"pinned-image\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/03\/30_resultat.webp\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-columns pinned-section is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pinned-element left is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-mask-fill block-title\">Fotografia <\/h3>\n\n\n\n<p class=\"has-opacity no-margins\">A m\u00e9s del rebranding complet, tamb\u00e9 es van fer fotografies corporatives i de producte per renovar tot el cat\u00e0leg de la marca i la p\u00e0gina web corporativa.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column scrolling-element right is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:150px\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section full row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-carousel clapat-slider-wrapper content-slider light-cursor looped-carousel autocenter\" data-delay=\"0\"><div class=\"clapat-slider\"><div class=\"clapat-slider-viewport\">\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/03\/BEYCO-Fabrica-043_resultat.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/03\/BEYCO-Fabrica-101_resultat.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/03\/BEYCO-Ecomerce-023_resultat.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/03\/BEYCO-Fabrica-154_resultat.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/03\/BEYCO-Fabrica-036_resultat.webp\" alt=\"\" \/><\/div>\n\n\n\n<div class=\"clapat-slide\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/03\/BEYCO-Ecomerce-110_resultat.webp\" alt=\"\" \/><\/div>\n<\/div><\/div><div class=\"clapat-controls\"><div class=\"clapat-button-next slider-button-next\"><\/div><div class=\"clapat-button-prev slider-button-prev\"><\/div><div class=\"clapat-pagination\"><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section normal row_padding_top row_padding_bottom change-header-color\" data-bgcolor=\"#eeeeee\" style=\"text-align:left\">\n<div class=\"wp-block-columns pinned-section is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pinned-element left is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-mask-fill block-title\">Web<\/h3>\n\n\n\n<p class=\"has-opacity no-margins\">Hem creat una p\u00e0gina web on es presenten els seus serveis i tota la informaci\u00f3 rellevant per als seus clients, seguint l\u2019est\u00e8tica del seu branding i cuidant cada detall per refor\u00e7ar la seva identitat de marca.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column scrolling-element right is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:150px\"><\/div>\n<\/div>\n<\/div>\n\n<figure class=\" \"><a class=\"video-link\" href=\"https:\/\/rentech.cat\/\"><img decoding=\"async\" src=\"https:\/\/olalon.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo-27_resultat-scaled.webp\" alt=\"\" \/><\/a><\/figure>\n","protected":false},"template":"","portfolio_category":[30,31],"class_list":["post-4381","manifesto_portfolio","type-manifesto_portfolio","status-publish","hentry","portfolio_category-disseny","portfolio_category-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebranding integral per a Gr\u00e0fiques Beyco<\/title>\n<meta name=\"description\" content=\"Rebranding per a gr\u00e0fiques Beyco, empresa d\u2019impressi\u00f3 amb 30 anys de traject\u00f2ria. 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