{"id":4510,"date":"2025-09-19T14:13:27","date_gmt":"2025-09-19T12:13:27","guid":{"rendered":"https:\/\/olalon.com\/?post_type=manifesto_portfolio&p=4510"},"modified":"2025-09-19T14:13:27","modified_gmt":"2025-09-19T12:13:27","slug":"pronautic-2","status":"publish","type":"manifesto_portfolio","link":"https:\/\/olalon.com\/ca\/manifesto_portfolio\/pronautic-2\/","title":{"rendered":"Pronautic"},"content":{"rendered":"\n
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+1,3K seguidors en 3 mesos<\/h3>\n\n\n\n

Pronautic ja tenia pres\u00e8ncia a les xarxes, per\u00f2 necessitava un impuls estrat\u00e8gic. A trav\u00e9s de sessions de contingut, vam optimitzar la seva comunicaci\u00f3 i vam apostar per reels de valor<\/em> per connectar amb el seu p\u00fablic. El resultat? <\/p>\n\n\n\n

> <\/strong> +1.300 nous seguidors<\/strong> a Instagram i TikTok>V\u00eddeos amb fins a 38K visualitzacions<\/strong>>Contingut reutilitzable<\/strong> que funciona en diferents plataformes<\/p>\n\n\n\n

Un bon v\u00eddeo no \u00e9s nom\u00e9s viralitat, \u00e9s estrat\u00e8gia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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De visualitzacions a valor: contingut que connecta.<\/h2>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/figure>\n<\/div>\n\n
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De crear contingut a generar resultats<\/h3>\n\n\n\n

Publicar per publicar no \u00e9s una estrat\u00e8gia. Per a Pronautic, vam analitzar quin tipus de contingut podia aportar m\u00e9s valor al seu p\u00fablic i el vam convertir en v\u00eddeos atractius i din\u00e0mics. L\u2019impacte va ser immediat: <\/p>\n\n\n\n

> <\/strong>Creixement accelerat: +1.300 seguidors en 3 mesos<\/strong>>Reels amb desenes de milers de visualitzacions<\/strong>>V\u00eddeos dissenyats per funcionar en diferents plataformes<\/strong><\/p>\n\n\n\n

Si el contingut no genera engagement, no est\u00e0 ben pensat.<\/p>\n<\/div>\n\n\n\n

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L\u2019estrat\u00e8gia<\/h4>\n\n\n\n

Pronautic necessitava m\u00e9s que nom\u00e9s pres\u00e8ncia a les xarxes: volia contingut que eduqu\u00e9s, inspir\u00e9s i convert\u00eds. Vam dissenyar una estrat\u00e8gia de posts, stories i reels que no nom\u00e9s captaven l\u2019atenci\u00f3, sin\u00f3 que tamb\u00e9 generaven interacci\u00f3 i posicionaven la marca com a referent en el m\u00f3n n\u00e0utic. Cada publicaci\u00f3 tenia un prop\u00f2sit clar: connectar amb una audi\u00e8ncia apassionada i transformar seguidors en clients potencials. <\/p>\n<\/div><\/div>\n<\/div>\n","protected":false},"template":"","portfolio_category":[28,29,19,31],"class_list":["post-4510","manifesto_portfolio","type-manifesto_portfolio","status-publish","hentry","portfolio_category-marqueting-en-linia","portfolio_category-publicitat","portfolio_category-proyectos-web","portfolio_category-web"],"acf":[],"yoast_head":"\nCreaci\u00f3 i gesti\u00f3 de continguts per a xarxes socials per a l\u2019empresa de serveis navals Pronautic.<\/title>\n<meta name=\"description\" content=\"Gesti\u00f3 de continguts per a xarxes socials i estrat\u00e8gia de social media per a Pronautic, empresa de serveis de navegaci\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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