{"id":3871,"date":"2025-04-29T15:40:55","date_gmt":"2025-04-29T13:40:55","guid":{"rendered":"https:\/\/olalon.com\/ugc-els-continguts-reals-que-millor-funcionen-a-les-xarxes\/"},"modified":"2025-07-04T07:49:50","modified_gmt":"2025-07-04T05:49:50","slug":"ugc-els-continguts-reals-que-millor-funcionen-a-les-xarxes","status":"publish","type":"post","link":"https:\/\/olalon.com\/ca\/ugc-els-continguts-reals-que-millor-funcionen-a-les-xarxes\/","title":{"rendered":"UGC: Els continguts reals que millor funcionen a les xarxes"},"content":{"rendered":"\n<p><\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section small\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4dc05f73fbad75e176107a9d9f5a904b\">Qu\u00e8 \u00e9s el UGC i per qu\u00e8 \u00e9s tan important?<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-1d2af4f1893c7d33e11b58f2ef4a0c79\" style=\"font-style:normal;font-weight:400\">Que aixequi la m\u00e0 qui no ha provat un restaurant perqu\u00e8 ha vist un v\u00eddeo de recomanaci\u00f3 a TikTok o Instagram.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-0ad2e58c3dee1599cad38f490b9c0517\" style=\"font-style:normal;font-weight:400\">Aix\u00f2 \u00e9s el <em>User Generated Content<\/em>, contingut que sembla (i aqu\u00ed est\u00e0 la clau) real. \u00c9s a dir, contingut que &#8220;sembla&#8221; generat de manera espont\u00e0nia i honesta per l\u2019usuari, tot i que com a t\u00e8cnica de m\u00e0rqueting no sigui cap de les dues coses.  <\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-83e184cfcae19ad5937482c1a1ea520f\" style=\"font-style:normal;font-weight:400\">Com estrat\u00e8gia de m\u00e0rqueting, el que fem \u00e9s pagar precisament a professionals en la creaci\u00f3 de continguts perqu\u00e8 ens generin un contingut positiu del nostre producte o servei i, opcionalment, el publiquin al seu perfil.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-9e12cae7d18c4a4aa05027312143a036\" style=\"font-style:normal;font-weight:400\">No confondre amb influenciadors. Quan col\u00b7laborem amb un influenciador, estem posant l\u2019enfoc en la seva audi\u00e8ncia o comunitat, mentre que en UGC (User Generated Content) posem l\u2019enfoc en el contingut. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2397a0cfac298627c8513275817a307a\" style=\"font-style:normal;font-weight:400\"><strong>Si necessites posar l\u2019usuari al centre de la teva estrat\u00e8gia digital a les xarxes, aquest post \u00e9s per a tu.<\/strong> Et deixem aqu\u00ed alguns consells clau.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section small\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-right-pinned-section pinned-section\">\n<div class=\"wp-block-manifesto-gutenberg-scrolling-element scrolling-element left\">\n<iframe loading=\"lazy\" width=\"375\" height=\"667\" src=\"https:\/\/www.youtube.com\/embed\/8wW3aIJko7g\" title=\"\ud83c\udfa5 \u00bfSaps qu\u00e8 \u00e9s el UGC i per qu\u00e8 el necessites en la teva estrat\u00e8gia?\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-pinned-element pinned-element right\">\n<p>En aquest v\u00eddeo et mostrem la import\u00e0ncia que t\u00e9 el User Generated Content per crear comunitats s\u00f2lides i per ajudar-te a refor\u00e7ar l\u2019estrat\u00e8gia de la teva marca.\nSi no saps com pots aprofitar la teva comunitat, a Olalon podem ajudar-te a detectar els insights clau que et permetin connectar amb ella mitjan\u00e7ant una estrat\u00e8gia definida que extregui tot el potencial de la teva marca.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section small\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h2 class=\"wp-block-heading has-large-font-size\">\u00bfQu\u00e9 ventajas tiene el UGC?<\/h2>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">1<strong>. Ajuda a humanitzar la teva marca<\/strong><\/h4>\n\n\n\n<p>Siga real, amic meu. El contingut creat per persones reals mostra com s\u2019utilitza el teu producte o servei en el dia a dia. Per\u00f2 a m\u00e9s, en un m\u00f3n tan digital, ens ajuda a descobrir la marca des d\u2019una perspectiva m\u00e9s propera, molt m\u00e9s honesta i generant empatia amb la nostra comunitat.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">2.<strong> Augmenta la credibilitat<\/strong><\/h4>\n\n\n\n<p>Saps que la gent confia m\u00e9s en l\u2019opini\u00f3 d\u2019altres usuaris que en el que diu una marca? El UGC \u00e9s la prova del nou per a moltes marques, ja que permet als clients de la nostra marca visualitzar experi\u00e8ncies reals d\u2019altres usuaris, facilitant la generaci\u00f3 d\u2019un vincle m\u00e9s real i aut\u00e8ntic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">3. <strong>Millora l\u2019engagement<\/strong><\/h4>\n\n\n\n<p>Els continguts UGC es perceben com a org\u00e0nics, cosa que sol augmentar els comentaris, likes i comparticions. Connectar emocionalment amb l\u2019audi\u00e8ncia \u00e9s clau i ens ajuda a conversar amb ells, generant molta m\u00e9s interacci\u00f3 i comunitat. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">4. <strong>Amplia el teu abast org\u00e0nic<\/strong><\/h4>\n\n\n\n<p>All\u00f2 que \u00e9s bo, si \u00e9s gratis, dos vegades bo. La veritat \u00e9s que cada vegada que un usuari ens menciona o comparteix la seva experi\u00e8ncia, ens permet arribar a la seva xarxa de contactes. D\u2019una banda \u00e9s publicitat gratu\u00efta i efectiva, per\u00f2 aix\u00f2 no nom\u00e9s millora l\u2019abast, sin\u00f3 que tamb\u00e9 multiplica les teves oportunitats de conversi\u00f3.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\">5.<strong> \u00c9s m\u00e9s rendible<\/strong><\/h4>\n\n\n\n<p>El contingut generat pels teus propis clients tamb\u00e9 es pot reutilitzar en campanyes, stories o a la teva pr\u00f2pia web. A m\u00e9s, aix\u00f2 no nom\u00e9s et permet estalviar recursos, sin\u00f3 que tamb\u00e9 et d\u00f3na acc\u00e9s a contingut fresc de manera constant sense perdre qualitat ni autenticitat.  <\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section small\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<div class=\"wp-block-manifesto-gutenberg-right-pinned-section pinned-section\">\n<div class=\"wp-block-manifesto-gutenberg-scrolling-element scrolling-element left\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DGd3C7RPTVt\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DGd3C7RPTVt\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\"  display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\" width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Veure aquesta publicaci\u00f3 a Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DGd3C7RPTVt\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3 compartida d\u2019Estival Group &#8211; HOTELS &#038; RESORTS (@estivalgroup)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-manifesto-gutenberg-pinned-element pinned-element right\">\n<p>Aqu\u00ed un petit exemple de continguts UGC. Una opini\u00f3 fresca i presentada com si fos un reportatge feta per una persona real. Destaquem alguns dels punts m\u00e9s atractius de l\u2019hotel d\u2019una forma molt humana i propera. \u00c9s un contingut que aporta valor i genera inter\u00e8s en l\u2019usuari, que el consumeix sense tenir cap percepci\u00f3 que \u00e9s un contingut pagat per una marca.  <\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"wp-block-manifesto-gutenberg-container content-row light-section small\" data-bgcolor=\"#ffffff\" style=\"text-align:left\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-d0103e489e9108f8e1aa440e2e68b037\">Vols que activem els teus brand lovers?<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-d102ce3b40345334ca49c3a6d69bba68\">A Olalon sabem aprofitar molt b\u00e9 el poder del UGC per connectar, inspirar i vendre sense semblar que est\u00e0s venent. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-e94f4067f7acecea07a512f4df2b1a94\">T\u2019ajudem a <strong>construir la teva comunitat, guanyar visibilitat i humanitzar la teva marca<\/strong> mitjan\u00e7ant contingut aut\u00e8ntic. <br\/>Si ho vols, t\u2019ajudem a fer cr\u00e9ixer la teva comunitat aprofitant cada resenya, foto o v\u00eddeo per convertir el que \u00e9s quotidi\u00e0 en contingut amb impacte.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-a9c50e8ab7b677dbe1664181bf7379d9\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-3a22ecea38315f34d04e29cf3c8bc82e\"><br\/><\/p>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":3509,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[33],"tags":[],"class_list":["post-3871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ca"],"acf":{"newsletter_sent":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UGC: Els continguts reals que millor funcionen a les xarxes - Olalon<\/title>\n<meta name=\"description\" content=\"Estalvia temps automatitzant respostes a Instagram o qualsevol altra xarxa social amb aquesta potent eina. 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